The Arena at the Dubai World Trade Centre was the venue of choice for this season's Dubai Fashion Week (DFW), which kicked off on the 20th of October. The "invitation only" debut was well-received overall, with a cultural juxtaposition of Arabian tradition meets contemporary fashion.
An indoor desert was created with man-made sand dunes, which swept over the catwalk. Models donning a selection of statement designer pieces dotted the make-believe desert theatre. Additional theatrical elements, such as falcons and traditional dance, proudly showcased the culture of the region.
The DFW designer schedule overall featured 28 catwalk shows modeling the spring/summer 2012 collections of Arab, south-east Asian and European designers. Five up-and-coming, new-generation designers have fleshed out the Emerging Talent section.
This season’s DFW comes under the direction of international producer Jack Bedwani, who has worked with Diane von Furstenberg, Zac Posen and Marc Jacobs in the production of their catwalk shows. Technical director Troy Daniel also adds experienced value, having worked with one of the most popular experimental designers in the fashion industry, Vivienne Westwood.