Seventy-two days after their lavish wedding ceremony, which cost an estimated USD 10 million and was subsequently watched by more than 4 million TV viewers, Kardashian, 31, announced she had filed for divorce.
"After careful consideration, I have decided to end my marriage," she said in a statement. "I hope everyone understands this was not an easy decision. I had hoped this marriage was forever, but sometimes things don't work out as planned." Kris Humphries, 26, issued a statement to People: "I love my wife and am devastated to learn she filed for divorce."
The announcement didn't come as a surprise to celebrity watchers Monday, and experts agreed the golden Kardashian brand should be safe, though some warned about potential backlash from fans and wedding sponsors feeling duped. So it's not happily ever after after all!