Bees Knees Baking Co. owners Marco Stucky, Ben Zelinkski and Billy Mayer, a little storefront in a landmark 1920s West Village townhouse is becoming the unlikely epicenter of a revolution in wedding cakes.
Bee's Knees Baking Company, is the first retail outlet for a fledgling business whose multiflavored cake "pyramids" are finding a fanatical following among Gotham’s couples-to-be.
Bee's Knees has been baking since 2010, when its signature “cake-cup” creations artisanal, lushly flavored baked goods in glasses, stacked to form a kind of deconstructed wedding cake caught the eye of corporate clients like Banana Republic, which showcased the treats at its “Mad Men” lounges. Wedding planners caught the buzz, and business blasted off..
“The idea came to us from seeing how crazy cupcakes had become in the U.S.,” Stucky says.
At the same time, the partners started thinking about how to capitalize on the lucrative wedding market.
“We started wondering how we could perfect the wedding cake,” Stucky says. “Traditional wedding cakes tie you to one flavor; we wanted to offer options. We wanted to accommodate all guests, whether they were gluten-free, kosher, vegan or whatever. Traditional cakes can’t do that. And we didn’t want to do away with icing or fondant, which is the first thing people remove on traditional cakes.”