Canadian couple Frank Gregoire and Simran Malhotra have started a campaign to spread their "message of love" after their wedding video was a hit on social media. They spoke to the BBC's Vikas Pandey about their newfound fame.
What looked like a normal wedding ceremony soon turned special when Frank Gregoire surprised his bride Simran Malhotra with his rendition of popular Bollywood love song Kyunki Tum Hi Ho (Only you are there) on their wedding day.
Ms Malhotra, who is of Indian origin, burst into tears when Mr Gregoire sang the love song after several days of "secret" rehearsals to perfect it.
A few days later, a video of Frank's performance went viral on several social media platforms with millions of shares and likes. (It currently has 4.3million views on YouTube)
In a more unusual consequence of the wedding, Mr Gregoire has been getting multiple requests to sing for other people's weddings, something he says he has been "completely humbled" by.
Apart from a possible alternate career as wedding singers, the couple have plans to use their newfound fame as social media stars to urge people to "show some love".
They have urged people to make a video or take a selfie with their loved ones and share their stories on social media.
"We challenge the world to make a headline news story of love and a positive message that takes precedence over all the hate, war, crime, and negativity showcased in the world," Mr Gregoire said.