BRIDE Dubai 2016 Sees Unparamount Success

BRIDE Dubai 2016 Sees Unparamount Success
Mon 15-02-2016

BRIDE Dubai 2016 announces its unparalleled success of its largest event to date, which saw over 10,000 visitors, 7 celebrity ambassadors, 250 exhibitors, an array of VIP guests, in addition to 42 fashion shows and main stage demonstrations, setting a new precedent for the bridal-focused consumer in the Middle East.

Leading the way for wedding and lifestyle events, a unique blend of beauty, jewellery, Arabic and couture fashion, entertainment, venues and honeymoon destinations generated astonishing growth through a diverse retail offering and engaging consumer experience for brides to be and fashion conscious ladies.

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Suzy Pallett, Event Director, comments: “Overseeing this event from start to finish has been an astonishing progression and educational journey. From bringing together a range of wonderful exhibitors to managing the fantastic on ground team, we’ve really seen the show come to life. With so many new features and working with a creative mix of personalities, seeing a final product has been a proud moment for all involved. This year we have taken it one step further and created the ultimate go-to bridal show in the region, we are delighted with the feedback both from exhibitors and guests and look forward to carrying this achievement through to the Abu Dhabi show in April”.

Throughout the four-day event at the Dubai World Trade Center, a range of new features and exclusive content was launched for the first time, which created a truly immersive and interactive experience. 

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7 celebrity ambassadors hosted demonstrations and meet and greets for visiting fashion enthusiasts. Celebrity talent and VIPs included the likes of Joelle Mardinian, Farhana Bodi, Basma Al Fahim, Shiekha Hend and Dana Wolley amongst others, Farhana Bodi, Founder of Woman of The World Blog explains: “I really enjoyed the Bride show, I saw many niche brands and boutiques it was a great mix of brands from all around the world and it had a great energy

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The newly launched Recycled Runway Awards judged by Tala Samman, Basma Al Fahim and Aishwarya Ajit announced this years winner from over 100 nominees, giving all students, professionals and domestic goddesses the opportunity to allow their creative passions to breakthrough. The winners were Maria Rousella Perez from Creative Cola FZ under the Professional’s category and Amna Ayad from University of Sharjah under the Student’s category.

Furthermore, an interactive and exclusive Beauty Lounge welcomed all ladies of Dubai, initiated by Marquee and The Nail Spa. “Bride To Be”, the go-to bridal beauty concierge service from Marquee was presented as well as The Nail Spa’s new ArtBar concept, an innovative lab for nail design.

Arabia Weddings took the stage twice with 2 presentations offering brides-to-be practical tips on "Social Media Etiquette for Brides-To-Be" and "Post Wedding Mistakes to Avoid".