BB creams have been trending for the past year, but it looks like CC creams are ready to take over!
CC creams are the hottest new beauty products this year.
CC cream is an Asian beauty treatment short for Color Correcting.
CC creams can cover up blemishes while simultaneously treating and nourishing your skin. While many users have complained that BB doesn't work for all skin tones and and leaves an oily finish, CC aims to pick up where its predecessor left off.
Its mousse-like texture blends easily and, supposedly, has a more radiant look. But the biggest difference is the addition of an ingredient that promotes collagen growth. International beauty magnet Rachel Kum told WWD that CC creams yield 30% better results, and you can even sleep with it on!
Olay was the first company to market this in the U.S., but Chanel came in close behind with a high-end version. American execs think CC will be even more successful because consumers in their 30s and 40s are turning away from makeup and looking more toward products with long-term benefits.