Cellar Society is not an ordinary catering company, it has catered to many famous figures, such as Tinie Tempah, Karl Lagerfeld, Damon Albarn, and Kate Moss!
Cellar Society began life in 1999, set up by de Rougemont and his wife, Andie, around their kitchen table, after their plans to launch a private members club in Mayfair collapsed when they were served a compulsory purchase order, leaving them without premises or the means to launch another club.
Waiters are mostly chosen from male models and actors.whom de Rougemont calls 'the nice boys’. There are 60 alarmingly good-looking boys on the books, mostly signed models or actors aged between 22 and 32. The Cellar Society template is approximately 6ft and lean with short, neat hair, piercings removed, no visible tattoos and always clean-shaven. Uniform options include the French Waiter (white shirt, black waistcoat, black tie and floor-length white apron), the All Blacks (black shirt, trousers, belt, tie optional) or the summer uniform (white shirt, chinos and Converses), but clients can design and supply uniforms themselves.
For her wedding in July Kate Moss wanted a champagne tower. So her caterer, Cellar Society, set to it.