David’s Bridal’s New Ad Campaign Chooses Size 14 Model

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David’s Bridal’s New Ad Campaign Chooses Size 14 Model
Mon 21-12-2015

Great news for all the curvy brides out there, as always we encourage curvy brides to embrace their lovely figure and flaunt it as well, and it seems like David's Bridal is doing the same!

David’s Bridal’s new ad campaign for Spring features beautiful wedding dresses, the beautiful Mercy Watson, a size 14 model.

“We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad campaign creative,” Trevor Lunn, the company’s CCO, told BuzzFeed Life.

“It wasn’t that this season was precisely the right time to feature a size 14 model — it’s something we should have been doing all along. We want our message to be one of inclusivity, and Mercy is one model of our many who speak to that.”

Lunn said the average David’s customer is a size 14.