Elie Saab opened his first flagship store in the United States. Located on Manhattan’s Madison Avenue, the new boutique is the first in an updated retail strategy and a continuation of an ongoing collaboration with design agency RDAI, that also designed Elie Saab’s recently-opened stores in London and Paris.
The new American flagship store spans 2,400 square feet set over 2 floors and has a minimal, serene feel—reflecting the design house’s signature aesthetic of modern femininity. A sweeping sculptural staircase anchors the store and each floor is segmented into display modules for different product offerings.
According to a statement from Elie Saab, the space is meant to “encompass movement, fluidity, and discovery in every space.”