Eva Longoria is rumored to be dating a wealthy Mexican businessman.
The actress, who recently denied speculation she has reunited with former boyfriend Eduardo Cruz, is reportedly seeing a new man.
She ended relationship with entrepreneur and reality TV star Ernesto Arguello, who she met while producing dating show 'Ready to Love', in August.
Eva was spotted having lunch with former flame Eduardo, who is the younger brother of actress Penelope Cruz, at New York City eatery Serafina.
Both Eva and Eduardo were quick to deny they were together on their respective Twitter accounts.