Fairytale by Muby Astruc To Exhibit at The Ajman Palace Hotel Wedding Fair

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Fairytale by Muby Astruc To Exhibit at The Ajman Palace Hotel Wedding Fair
Mon 18-01-2016

Fairytale by Muby Astruc, the signature brand of Ruby & Sons, has confirmed its presence at 'The Ajman Palace Hotel Wedding Fair' being organized under the kind patronage of H.E. Sheikh Mohammed bin Faisal Al Qassimi and Ajman Tourism Development Department (ATDD).

The newly-launched joint venture between Muby Astruc, Romain Astruc and H.E. Marwan Jassim Al Sarkal, is a pioneering concept of personalised coffee-table-novelsTM, and is an innovative marriage between novels, memoirs and coffee table books, written exclusively for an individual.

H.E. Marwan Jassim Al Sarkal, a partner at Ruby & Sons, the creators of Fairytale by Muby Astruc, said, "I am very proud to have the responsibility of preserving a family's special moments. For us, it's about the love of creating something that will stay valuable forever."


Fairytale by Muby Astruc will be exhibiting in the Premium Plus category at The Ajman Palace Hotel Wedding Fair. Confirming the brand's presence in the event, Co-Founder Muby Astruc, stated, "We are proud to be associated with the Ajman Palace Hotel Wedding Fair. Having attended the first event in January 2015, we are sure that participation in an event of this calibre will only spawn mutual success and benefits over three tiers: For the brides-to-be visiting the event; on a B2B level, as well as for the organisers and participants. This year we will be showcasing our luxury, high-end Wedding Fairytales in Arabic and English."

A Fairytale by Muby Astruc is the first personalised coffee-table-novel about your wedding Story. Constructed in three layers – text, photo retouching and design – each Fairytale is as unique as the person or couple it is created for.

Ferghal Purcell, General Manager of The Ajman Palace Hotel, said: "We are delighted to welcome and showcase something as innovative as Fairytale by Muby Astruc at The Ajman Palace Hotel Wedding Fair. Weddings is a huge industry and we have seen remarkable local talent that needs to be discovered. Being the largest and most luxurious hotel bridal fair in the Northern Emirates  we provide the perfect opportunity for wedding vendors to meet 'brides to be' and conduct business under one roof. Building up on the success of last year, over 70 leading brands, vendors, fashion designers and wedding planners, specialized in catering to luxury weddings, will participate in this exclusive event".


Romain Astruc, a partner at Ruby & Sons, said, “I believe we have created a product that will transform the perspective people have about their lives. It creates an instant understanding of the grandeur of their own story; that their life is worth more than they give it credit for. My belief, when venturing as partner of Ruby & Sons, was to create a product based on the "Word", a product that was visually-appealing with catchy layouts so as to push people to pick up the book and read it. As we all know, reading is one of the pathways to God. I would like to remind people that it is also the best way for the past, present, future, East, West, South and North to connect and to create a future together".


Elaborating on the newly-launched concept of Wedding Fairytales, Muby said, “Life often gives us experiences that can best be described as 'dreams come true'. An experience such as a wedding celebration. A moment that you’ll want to hold on to through life’s ups and downs. That one perfect day when all was well and you were Queen/King of your castle. In order for your fairy tale wedding to achieve its rightly-deserved immortality, it must be recorded and documented. Otherwise, your story will remain a secret; a­ personal legend. A story that will one day fade away, as memories eventually do. A Fairytale by Muby Astruc™ brings your wedding day back to life, turning your love story into a fairy tale. Magical. Inspiring. Beautiful. Dreamlike.”