First Fashion Show in Saudi Arabia Held Last Week

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First Fashion Show in Saudi Arabia Held Last Week
Sat 05-05-2012

The first fashion show in Saudi Arabia to showcase the ideal work attire for women, was staged last week. Luxury consultancy firm Niche teamed up with King Abdulaziz University to organize this event.

The fashion show took off at the ‘Women of Tomorrow’ event, marking the 4th Alumni Career, Training and Internship Forum of King Abdulaziz University. It brought to light the quality items that suit the lifestyle of a working Saudi woman. The forum was held at the King Faisal Convention Center at King Abdulaziz University over a four-day period last week.

“As Marilyn Monroe once famously said, ‘Give a girl the right shoes and she can conquer the world,’” said Niche’s founder Marriam Najeeb Mossalli in her speech while addressing the gathering. “Many may not realize the importance of fashion in the professional realm. How you dress immediately sets the tone. It guides people on how they should interact with you. Many times, it is the first impression made on people. Therefore, it is crucial that one dresses the way one wishes to be perceived. In the workplace, one’s appearance takes on added importance.”

Princess Al-Anoud bint Abdullah bin Mohammad, wife of Prince Khalid Al-Faisal, was witness to the event on the opening night. ‘Women of Tomorrow’ invited students from other universities for women, including Dar Al-Hekma, Effat University and the College of Business Administration, to observe the fashion show. The runway featured female graduates of King Abdulaziz University.

30 unique looks, divided into 3 categories, were showcased on the runway. The business casual look is perfect for the PR girl who is constantly running around or the graphic designer who wants to wear her creativity on her sleeve. The business formal attire exemplifies business chic in the form of perfectly tailored blazers and long flowing slacks. The third category focused on suitable dresses for occasions, corporate galas and charity events.