Full Figured Fashion Week took place in New York, where models strutted down the runway wearing the latest designs by Calvin Klein, Ralph Lauren, and Michael Kors.
More than 62 percent of American women are overweight, according to the Centers of Disease Control and Prevention, and the average woman wears a size 14 yet most high-end designers like Prada and Louis Vuitton rarely go beyond a size 10, even though the plus-size clothing market was worth a whopping $17 billion last year.
Experts say that luxury labels want to stay away from the plus-size market because it conflicts with the image they wish to project.
Only a small percentage of high-end fashion designers offer sizes for curvier women. Oscar de la Renta, Donna Karan, and Tommy Hilfiger are among the few who create garments for that retail market.
More people in the straight-size fashion industry are taking notice of plus-size women and their spending power. Along with the steady stream of designers slowly entering the market, mainstream women’s magazines like Marie Claire.