Twelve of world’s top 18 fragrance houses to line-up at Dubai trade show as MEA region outpaces global growth. These include: Givaudan, Mane, Robertet, CPL Aromas, Iberchem, Eurofragance, Cosmo International Fragrances, Expressions Parfumees, Fragrance Resources, Parfex, Technico Flor, and LUZI.
According to analysts Euromonitor International (EMI), The Middle East and Africa (MEA) will be second only to Latin America in the global fragrance growth market, accounting for 31 per cent of the estimated US$5.8 billion value increase from 2014-2019.
Led by Saudi Arabia (US$1.7 b) and the UAE (US$423 m), the MEA’s fragrance market was worth US$5.2 b in 2015, 7% up on the previous year. Absolute growth for the entire region from 2014-2019 will value US$1.8 b, growing at a compound annual growth rate of 6.5%, according to EMI.
Taking place from 15-17 May 2016 at the Dubai International Convention and Exhibition Centre, the 3-day event will host more than 200 companies specialising in the creation, development and production of unique compound fragrances, oils, and perfumes.
Many of the fragrance houses taking part, including French-headquartered perfumeries such as Mane, Robertet, Expressions Parfumees, and Technico Flor, recently set up bases in the UAE to better serve the insatiable Middle East appetite for fragrances used in a variety of beauty and wellness products, from perfumes, soaps and deodorants, to cosmetics, oils, and shampoos.
Others went a step further; Spanish company Eurofragance – which is exhibiting at Beautyworld Middle East for the seventh time – last year established an AED10 million 10,000 sqft creative centre in Dubai to create fresh fragrances that encapsulate the essence of the Middle East. Earlier this year, the company also invested in an AED3 million automatic fragrance compounder.
Swiss company LUZI fragrance compounds is exhibiting at Beautyworld Middle 2016 for the fourth time. CEO Juerg Koeller, said: “Being an international fragrance supplier, we use the challenge of blending French perfumery traditions with the ones of the Orient to provide our clients with only the best of two worlds.
“Dubai being at the hub of the East and West is an ideal market for showcasing the current trends. Our fragrances reflect these trends according to the tastes of the mass, prestige and the niche markets.”
Elsewhere, Robertet Group from the French town of Grasse – considered the world’s perfume capital – is returning to Beautyworld Middle East 2016 following a successful debut at the show last year.
Fragrance is the largest in size of five core product groups at Beautyworld Middle East 2016, the region’s leading international trade fair for beauty products, hair, fragrances and wellbeing. With fragrances climbing a steep regional growth path, the section has grown in line with market expectations, from 111 exhibitors in 2011 to 170 in 2015, growing annually by 11%.
In addition to Fragrance, Beautyworld Middle East focuses on the four other core product groups of Hair, Nails, and Salon Supplies; Cosmetics and Skincare; Machinery, Packaging and Raw Materials; and Professional Equipment and Spa.
The show’s footprint covers not only the Middle East, but extends across North and East Africa, the Levant, Central Asia, South and Southeast Asia, making it a key networking and sourcing platform for the beauty and wellness industries.