Guerlain just revealed its revamped flagship store at the brand’s historic address at 68 Avenue des Champs-Élysées!
The Moët Hennessy Louis Vuitton LVMH-owned brand reopens the doors of its expanded historic store, first opened in 1913.
"The idea behind this is a change in scale," said Guerlain chief executive officer Laurent Boillot at the inauguration of the boutique.
"We wanted to create the most beautiful temple to beauty, and the biggest," he said of the restored boutique, which he claims is the world’s largest beauty stand-alone.
"It is a place for exploration, a laboratory."
The 10,764-square-foot store, double its previous size, covers 4 floors, including a restaurant headed by Michelin-starred chef Guy Martin in its basement.
The space was designed by Peter Marino who worked with its historic elements and integrated works from 20 contemporary artists as well as retaining elements of decor by Jean-Michel Frank, Christian Bérard and Diego Giacometti.
"I put something modern in the old and something old in the new," said Marino.
"You’ll feel very much like you’re in a home and not in a commercial establishment."