Gwyneth Paltrow reprises her role as the face of Max Factor, going back through the ages imitating the most iconic looks of the biggest stars of the '50s through to the '80s!
The campaign shows the 41-year-old actress styled as the most iconic stars from the last century. Each look aims to capture the essence of the beauty associated with the specific time but with a modern twist.
All of the products used on Gwynnie are available to buy from a Max Factor counter!
Speaking of the campaign, the brand told InStyle, 'With such a rich heritage in Hollywood Glamour, Max Factor has gone back to its roots to celebrate the iconic work of Mr Max Factor… the original architect of personal glamour and the man responsible for some of the most transcending beauty looks of all time.'