It looks like young Indian brides are no longer interested in gold and diamond jewelry like they used to for generations.
Designers say brides now like to keep their accessories simple yet stylish, and so, they go for platinum instead of diamonds or gold.
A trend report by Platinum Guild India (PGI) on jewelry retailers across India, indicates an increase in the number of customers opting for platinum jewelry as part of their bridal trousseau.
Vaishali Banerjee, country manager, PGI said: "Young brides see platinum as elegant, classy and wearable and a reflection of her personal style. One can choose from wide variety of platinum chains, pendants, tanmaiyas, neckpieces, bangles, bracelets, earrings, rings available in various shapes, sizes and designs."
"Brides who want to opt for something simple yet elegant within precious metals for their D-day are looking for platinum. Platinum rings, also known as platinum love bands, are the largest selling segment," she added.
Wedding planner and style expert Colin Cowies said: "A bride should wear meaningful pieces of jewelry on her special day - jewelry that symbolizes love, family, and commitment."