It looks like Indian couples are taking their wedding invites to the next level.
Digital wedding invites are fast gaining acceptance among even the most traditionally minded Indian families as a unique way to announce one’s big day to the world in today’s age of digital media.
A typical wedding video invite features the bride and groom in different costumes and settings, telling their story of courtship and love, and then urge viewers – their friends and relatives to come be part of their wedding celebrations on the day.
And they can be delivered on a CD, DVD – or in an email as a link to your YouTube video. There are also special TV cards that can make the experience even more unique.
For Dubai residents, getting a digital invitation done is as easy as driving to the Dubai International Financial Centre (DIFC). A company named The Card Co. specialises in making TV cards (video invites) for weddings as well as corporate events.
A typical card has a video clipping attached to the traditional paper card. "We have a 7-inch screen with a 10-minute recording and a 4.3-inch one with a 4- to 5-minute clip. The recoding will have pictures of the client and they can even tell their story, about how they met, engagement… events leading to the wedding," Leigh Odendall, Group Sales Manager of the company, told Emirates 24/7.
Mumbai-based website www.blockbustershaadi.com specialises in making such invites, and beyond that, they also make filmy-style videos of the wedding and other special occasions.
During the video, the couple usually talk about how they met and about
their courtship period. This may sound very romantic to couples and people, who we’d say seem broad-minded, according to the Indian culture.
For those who find it a novel idea, the service can be provided in Dubai as well. "We provide service outside the country as well, in any part of the world. For a wedding outside Mumbai, there will be an added charge for travel and accommodation of the crew members," reads the BlockbusterShaadi.com website.