Jaime Lee: "Bridal Pants"!

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Jaime Lee: "Bridal Pants"!
Wed 18-09-2013

Would you wear pants at your wedding? Well, Australian fashion designer Jaime Lee is rethinking bridal design as demand emerges for non-traditional dresses.

"Bridal wasn’t really a consideration until I started receiving email enquires after Kimbra’s 2011 ARIA Awards dress," the designer told us exclusively at her 2013 Perth Fashion Festival show.

"I’ve been inundated with orders ever since, from women looking for non-traditional bridal, so it was a natural progression to include bridal with this collection."

"One of my favourite pieces I’ve made is a French lace flared pant, embellished with pearl clusters and Swarovski crystals that I feel is for the new wave of young brides who are tired of strapless princess cuts. My bridal is for a woman who is fashion-forward, individual and daring."

"The majority of my clientele aren’t based in Australia," she says. "They’re from the Middle East, where weddings in particular are huge celebrations. Brides and even wedding guests are willing to get a dress made, regardless of effort and cost."