The Duchess of Cambridge, Kate Middleton, claimed the title of 'Britain's most influential beauty icon'.
According to a poll created by the UK's largest online beauty retailer Feelunique.com, Kate Middleton got the most votes.
The results showed that at least 1 in 3 women would be inclined to purchase a beauty product with the royal's stamp of approval compared to just %15 of shoppers who wanted Kate Moss' beauty look.
"Kate and Kate represent two sides of really modern women and between the two of them they cover all style and lifestyle tastes," explains Newby Hands, editorial director at Feel Unique.
"Moss is more party and rock n' roll, whilst Kate Middleton is more of a perfect wife and role model. Despite their differences they are both inspirational and fascinating," she added. "What was interesting was it was very equal, almost head to head with Kate Middleton just tipping the balance on popularity."
Among the most requested Kate Middleton-inspired beauty items saw Elizabeth Arden's Rose Illumination, a pearlescent cream to add a glow to the complexion, and Lancome’s Genefique youth-enhancing serum, which rose in sales immediately after the poll. Indeed, the company have also announced that they have seen a direct correlation with Kate Middleton's publicity and a boost in the popularity of their products.
"For example, two years ago blonde shades were more than twice as popular as brunette tones. Immediately after the Royal Wedding we experienced a surge in brown shades and in particular, Kate's signature Natural Dark Brown color," she explained. "It's now our most popular shade and contributes to brown colors consistently outselling blondes by two to one."