Singer Lana Del Rey will be the face of H&M's Fall 2012 ad campaign worldwide with a second Winter campaign already in the works.
"The mood is very LA noir," said Donald Schneider, the mass retailer's creative director.
From the look of it, the spreads take serious cues from Lana's own signature retro inspired style.
Lana recorded a cover of "Blue Velvet" for a mini film that will be released on hm.com.
If all this isn't enough, the star is having a Mulberry bag named after her and she's already been the cover of British Vogue!