Aisha Ramadan a Lebanese fashion designer, has launched her fashion brand while working at MBC channel,
"Aiisha" has different labels for couture, bridal, iconic and upcoming high-end ready-to-wear.
"My new line will be under the label 'I by Aiisha.' This line stands for our individuality and our evolution," she said. "This collection fits into our everyday activities and is considered a high-end ready-to-wear line. It's very structured in comparison to my flowy couture and the colors are strong. It will suit different women with different needs," she added.
After the success of her first bridal collection for FROST, she decided to surprise her clientele with a collection to redefine the parameters of white elegance. Aiisha's White for Frost 2013 bridal collection bridges the intricacy of couture with the understated glamor of ready-to-wear.
"Less skin showing will only make the bride appear more gorgeous. Our designs are inspired by the authenticity of iconic bridal dresses across the history of bridal couture,"said Aisha.
"Dramatic trains are the focal point of our signature pieces. Adorned with Swarovski Elements, some have lace that resemble those in fairy tales," she added.
"Our list of Hollywood celebrities is long and that encourages more stylists and more celebrities to want to wear AIISHA. Raya, Joelle and Aseel Amran in particular are close friends and we are mutual fans of each other's work," she added.
Aiisha Couture and Bridal retail are custom-made at FROST Boutique on Jumeirah Beach Road in Dubai. FLIRT by Aiisha for ICONIC is available at every ICONIC store, which is in about 17 stores across the Middle East. They also offer bespoke service for the bride that wants customized detail on her big day.