MAC's new ad has people talking about its bold interpretation of female beauty!
Mac chose Serbian-American bodybuilder Jelena Abbou to star in the latest advertising campaign for MAC, titled "Strength."
Jenna Sauers, writing on Jezebel, explained why: "Hers is a body that is so different from the usual physical ideal that is shoved down women's throats." The Huffington Post commented that "the overall effect is pretty striking in a great way."
Previous MAC campaigns have featured collaborations with fashion icons Lady Gaga, Daphne Guinness and Iris Apfel, but this is the first to feature such a radical divergence from the 'normal' bodies featured in cosmetics advertising.
While it's new for MAC, this is not the first time that Jelena Abbou has appeared in a promotional campaign:In 2011 she became the face of body-building supplement Fahrenheit.