MAKE UP FOR EVER, a reference professional makeup brand for professionals, is a brand created by a pro for pros. From TV or movie makeup artists to women with daily makeup needs, the brand offers high-performance products to meet the makeup artists’ needs and highlight every woman’s natural beauty. MAKE UP FOR EVER kicks off its Ultra HD Campaign exclusively with Sephora in the Middle East in collaboration with key celebrity Makeup artists.
MAKE UP FOR EVER tied-up with Regional and International celebrity Makeup artists from the region on its Ultra HD Campaign with Sephora. Selective key celebrity makeup artists will be touring the region starting 1st of October where they will be stopping at The Dubai Mall and Mall of Emirates in United Arab Emirates, The Avenues in Kuwait and Villagio in Qatar. Each Makeup artist will be meeting with their fans in a one-on-one consultation session that includes professional makeup tips and the latest techniques using Ultra HD Foundation and Ultra HD Stick Foundation.
The team of 6 well-reputed celebrity Makeup artists has a great backstage presence each in his own style, whether working with celebrities or in the TV and Cinema industry. They tried and tested the new foundation backstage over several months, and finally the New Ultra HD Foundation and Ultra HD Stick Foundation got “Approved by the PROs”. 5 Regional celebrity makeup artists Fady Kataya, Abeer Al yaseen, Bouba, Masooma, Hanan Al Najadah and 1 International celebrity makeup artist, Robin Mathews were selected by MAKE UP FOR EVER to be the PROs on Ultra HD Campaign.
MAKE UP FOR EVER announced the Ultra HD PRO makeup artists in a press conference held in Dubai, in the presence of the Founder and Artistic Director of MAKE UP FOR EVER, Dany Sanz. Hosted by media figure, Lojain Omran, the event received a huge crowd of socialites, VIP guests and key media titles.