British retailer, Marks & Spencer (M&S) announced plans to enter the Jordanian market for the first time, when it opens its new store at TAJ Lifestyle in Amman this December.
An iconic British brand that was established in 1884, M&S is the UK’s largest clothing retailer, with a market leading position across womenswear and lingerie.
M&S already has a strong presence in the Middle East, which is one of its priority international markets, with 18 stores in the region through its established partnership with franchise partner Al-Futtaim Group.
Located at the heart of the Abdoun in Amman, the TAJ Lifestyle shopping mall will soon be home to M&S’s new 900 square meter store. Later this month, customers will be able to shop the season’s latest collections and M&S’s exclusive innovations across womenswear and lingerie – as well as accessories, footwear and beauty.
Jan Heere, Marks & Spencer’s Director of International, said: “We’re delighted to be opening our first store in Jordan in December. Our new store in Amman will be the first of many new M&S stores planned for the Middle East over the next few years and will feature our latest womenswear, lingerie and beauty products. Over the next few weeks we’ll be making the finishing touches to the store and we’re really looking forward to welcoming local customers to the store soon.”
The store will launch with M&S’s brand new in-store format, designed specifically with customers in mind the format aims to make the store more inviting, inspiring and easier to shop for customers.