The Middle East’s largest bridal and fashion exhibition, BRIDE Dubai, continues to attract more and more visitors.
Exhibition director Daphne Cota says: “We are getting more visitors every year.”
“This year we’re expecting more than 16,000 that’s an increase of about seven to eight percent on last year.”
“We also have about 350 exhibitors a %10 growth compared to last year.”
Taking place between 10-13 April and organized by Informa Exhibitions, and 15 editions already behind it, as well 12 editions of its sister event in Abu Dhabi, BRIDE Dubai has become an institution, giving exhibitors huge exposure, and giving visitors a one-stop-shop for all their wedding needs.
“You can buy the products on display and people buy a lot of them because you can’t find them in the stores here. We try to balance the different items in the show, from wedding dresses, jewelry, wedding organizers, and so on.” Says Daphne.
“What’s good for us is that the global market crash didn’t really affect the wedding market. It’s growing by %20 each year, which is really impressive. Numbers are still growing at the exhibition, which is great to see.”
One of the important aspects of the show, is the inclusion of start-up businesses and small and medium sized enterprises (SMEs).
Teaming up with Dubai SME, an agency of the Department of Economic Development, BRIDE Dubai now features more young designers, business owners and entrepreneurs than ever before.
“It’s a very good initiative to tie up with Dubai SME this year,” continues Daphne Cota. “It gives us a broader range to show and it’s a good opportunity for SMEs.
The show attracts a lot of clothing brands and designers, particularly from the UAE but also from Saudi Arabia, Jordan Lebanon, and further afield.