Pinterest has teamed up with Burberry, the British Fashion Council and other members of the fashion community to launch a photo hub for London Fashion Week, giving people a behind-the-scenes glimpse into the inspiration for the season’s latest trends.
Burberry will be pinning its latest line straight from the runway to Pinterest.
The British fashion brand said that Pinterest provides "a rich canvas for us to tell the many stories around our shows and collections in a highly visual, highly shareable way".
Katie Garlinghouse, head of community at Pinterest, said that services like Pinterest help democratise fashion and make it accessible for everyone.
“Millions of people already turn to Pinterest for their fashion inspiration every day, so we’re excited to highlight some of the best boards from London Fashion Week to give people around the world a behind-the-scenes peek from some of fashion’s biggest names,” said Garlinghouse.
Pinterest ran a dedicated photo hub at least week's New York Fashion Week, which included posts by fashion bloggers and interviews with emerging student designers.