Saudi fashion designer Reem Faisal is a pioneer in the art and craft of Couture. Having an impressive list of clients under her belt of years in the made to order (couture) sector of fashion, Reem who specialized in bridal and evening wear, is launching her pret-a-porter S/S 2015 eveningwear line, titled MOKSHA, at her elegant bridal showroom, situated in EVE Center, on March 13, 2015.
As a hybrid child, Reem considers herself a cross-cultural individual where the whole world is her native land, and borders are nothing but political man-made definitions. This wide perspective on cultures and the world often gives her an edge in building long lasting relationships with clients regionally and globally.
Reem was born into her family business, EVE center, a 27 year old establishment that embodies a couture atelier, Salon & Spa. She has been the In-House designer for EVE Haute couture for 7 years, designing bridal and evening couture for clients from around the Kingdom and beyond. (Read an interview with Reem Faisal on Arabia Weddings!)
Recently, Reem Faisal launched Reem Faisal couture, her own label for pret-a-porter.
Moksha, Reem’s latest S/S 2015 eveningwear collection is to feature a fresh take silhouettes with butterfly embellishments ornating & linking the pieces harmoniously together. Reem used colors ranging from warm bronze to crimson red, with cooler peaches in between. The inspiration came from the juxtapositional beauty of all different hues in an imaginative picture of Moksha, another word for Eden or heavenly place. The butterflies are an offshoot from the concept of Flora, popularly used in past seasons. This collection has promised to be a feast for the eyes, with soft details and sharp bold cuts.
"I aim to ensure that there is something for every kind of woman. My collection is easy to relate to. Moksha embodies women of different shapes, all equal in terms of a fierce feminine mindset," said Reem Faisal.
The trunk show will also feature talks by high profile female entrepreneurs such as Shahrazad Fasial, Eve Salon & Spa Director; Khuloud Attar, Founder of Design magazine; & Mona Alhaddadi Founder and Creative Director of Lomar, who will be shedding light on the regional fashion industry, as both a creative and functional forte of expertise.
Among the exclusive participation is renowned stylist Dareen a lyawar who will be styling the collection for the evening using pieces from Qilada jewelry, and the professional hair and makeup services of EVE Salon & Spa.
The event will use the catering services of Belgian café Le Concheur, headed by wedding chocolatier Erik Vanderveken. Floral arrangements will be sponsored by Al Attar flowers and music for the event is under the creative supervision of music maverick Hany Albanjary. The event is to be documented by expert event photographer and videographer, Ghadeer Fadani.
The media sponsors for the event are Arabia Weddings and Design magazine.