Sonia by Sonia Rykiel is opening its first mono-brand store for the UAE at Abu Dhabi’s Yas Mall, bringing the company’s renowned take on Parisienne bohemian chic to a wider audience. The new outlet aims to capitalise on the increasing demand from the country’s modish women who are hungry for the latest styles.
Sonia by Sonia Rykiel collections are characterised by an inimitable touch of Saint-Germain-des-Pres, a fashionable district in the French capital.
Sonia by Sonia Rykiel’s first dedicated outlet in the UAE is being brought to the country under Marka Fashion, a division of Marka PJSC, the first public joint stock company focused on the fast growing retail sector in the UAE.
“Sonia by Sonia Rykiel has become renowned for its active, sporty, feminine and fun pieces that are sought after by today’s contemporary, individual women – we are delighted to be able to bring the company’s first mono-brand store to the UAE in conjunction with Marka Fashion,” said Eric Langon, CEO of Sonia Rykiel. “Sonia by Sonia Rykiel is inextricably linked to the freedom of the avant-garde late sixties and the brand’s style reflects that era of positivity, change, the casting off of the old and the embracing of a new future.”
Characterized with elements of ‘urban bloom,’ the items in the range evoke soft resilience with floral silk shirts and shorts ripped up and restructured into asymmetric cascades. Lightweight coral jackets, bombers and trench coats in the collection reverse into leopard print, while cardigans become dresses, their sleeves hung free from the shoulders. The collection features patchwork classics in cotton linen, oversize pants and coats that can be cinched at the waist, and Chiné knit dresses that are imbued with the feel of draped granite. True to the essence of the brand, many of the items are designed to be worn over skin that’s bare.
“Marka Fashion is delighted to be bringing Sonia by Sonia Rykiel to the region’s forward-looking, feminine lovers of hip chic. For almost five decades Sonia Rykiel has been forging a new look in the global fashion landscape and the brand’s new dedicated outlet at Yas Mall is a fantastic new addition to Marka Fashion’s burgeoning portfolio. This inaugural boutique represents the first activity in the division’s strategy to open eight brand locations across the GCC over the next five years,” said Nick Peel, CEO of Marka.