According to Britain’s online store MyVoucherCodes.co.uk., women waste over $100 every year on wrong shades of makeup products like blusher, bronzer, eye shadow and lipstick.
Despite buying an average of 6.2 items in the wrong colors, more than two-fifth women respondents of the study admitted that they never return the products to the shopkeeper. A majority of them said they didn’t think they would be allowed to return the products.
"Many people believe that they can’t return makeup products, even if it’s unused, which isn’t the case. Whilst many stores of course won’t allow a return on used items, some do; particularly if the incorrect color match was done in store," said Mark Pearson, Chairman, MyVoucherCodes.co.uk.
"It’s vital to try before you buy in this instance. Almost five thousand pounds in a lifetime on wrong color makeup is an incredibly large amount of money, which can easily be avoided by testing out in natural light, or booking a tester session with a makeup counter," he added.