Study: Women Look For Wedding Inspiration Even Before Getting Engaged

Study: Women Look For Wedding Inspiration Even Before Getting Engaged
Sun 21-07-2013

A survey made by TheKnot.com and Pinterest show that brides-to-be (and even women who aren’t engaged yet) get inspiration for their big day from online visuals.

%91 of brides find new ideas from images online.

%40 of brides spend 2 to 4 hours a week viewing wedding-related photos, while %36 browse these types of images for 5 to 10 hours weekly and %58 share the images with family and friends.

One-third of women collected photos before getting engaged, and  %31 viewed photos before they were engaged but hadn’t collected them.

However, according to the survey, looking at online images doesn’t provide much inspiration when it comes to food and drinks or the wedding photographer.

In addition, %15 of brides get "mildly annoyed" when other brides use their ideas, %41 were flattered, and %25 could not care less.

%30 of brides will only show their online photo collection to friends, family and wedding vendors. %73 say they receive predominantly positive comments, and %13 confessed that they received negative comments.