According to Market Watch, Swarovski, the world's leading designer of fashion jewelry, has teamed up with Eric Daman, one of the most influential costume designers, to create "The Daman Chronicles," a reality web series.
"The Daman Chronicles" follows Eric in his life as he gallivants around New York City prepping for a shoot, researching for upcoming television seasons and meeting with his influential friends.
Leading up to "The Daman Chronicles" premiere, Swarovski and Cambio are inviting users to tap into their own costume design abilities through participating in the Dress as your Favorite "Gossip Girl" contest.
Fashion fans simply upload photos of themselves dressed as their favorite "Gossip Girl" characters to Twitter or Instagram with the hashtag #swarovskistyle. The best interpretation of a character's overall look according to Eric Daman will win the Rocket Necklace from Swarovski's summer jewelry collection, Seasons One through Four of "Gossip Girl" on DVD and social media notoriety.