Vera Wang Launches A Wedding App!

Vera Wang Launches A Wedding App!
Sun 19-02-2012

The iconic designer Vera Wang recently launched a wedding planning and design app!

The app is called "Vera Wang on Weddings", and according to The Huffington Post,"the app includes 1,000+ images of everything from cakes and flowers to real weddings and stationery and, of course, wedding gowns, over 100 planning articles and some of the most innovative wedding tools out there."

"Brides can keep track of their guest lists, vendor meetings, and their inspiration. They can file their favorite images in the app, or add photos from the camera roll or web and create an unlimited number of inspiration boards to share with mom, the groom, bridesmaids and vendors."

Anne Chertoff, wedding writer and editor at the Huffington Post had an interview with Vera, and here is what she had to say:

What are the first to-do's to be checked off a bride's task list?
The first step is to set a date, time and choose a location. The style of both the wedding and dress will be determined on these 3 decisions.

What's your #1 piece of advice for brides?
Really try to enjoy yourself and the day. One place to take in the moment is right after the ceremony. So many couples just race up the aisle when they should take time to look at their guests who have come to honor them and savor the moment.

Why did you decide to develop a wedding app? 

 I'm here, hopefully, as a voice of tremendous experience and also coming from a place that is so dedicated to bridal. The Vera Wang on Weddings app is my way of leveraging all of my wedding knowledge and I hope brides will find ideas and inspiration for both their personal style, as well as, the style of their wedding day.

The app has a really cool inspiration board. Can you share why you made it part of a wedding planning app?

I think brides are great researchers. I don't know one that hasn't come with pictures of dresses. They're voracious about collecting information and inspiration and it's those two things that make the bridal process so fascinating.

An inspiration board is helpful because you're able to crystallize an idea visually with so many tear sheets and so many books and so many films and you're able to really envision where you're trying to go.