Microsoft created and ad for its Windows Phone handsets, the ad is about a wedding reception interrupted by Apple and Samsung fans.
"Would you mind moving your enormous phone," asks one iPhone 5 user, before the guests a clear split of iPhone 5 and Samsung Galaxy users begin to trade insults.
The ad end with two servers standing alone discussing the alternative: Windows Phone. The ad is clearly positioned in a way to show off the third-place position of Windows Phone, and offer it as an alternative.
Nokia's Lumia Windows Phone sales hit a record high in the recent quarter, but Nokia is still struggling to convince US smartphone buyers to go with Lumia.