SwanLuv is a new website that will be launching with a unique idea, the website's unique idea is that it will give engaged couples up to $10,000 in cash for their weddings, then charge them the same amount plus interest if or when they later get divorced.
Co-founder Scott Avy told the Washington Post that the intention behind it isn't to profit off of peoples' divorces, but rather to encourage more couples to work it out and stay together for life, as, say, a pair of swans might.
"Swans, they mate for life," Avy said.
"That's what we're trying to get behind, everlasting marriage... We're not forcing anyone to sign up. The feedback has been overwhelmingly positive. I've gotten hundreds of emails telling me how meaningful this is."
Meanwhile, the website's FAQ section explains that it plans on generating revenue by selling advertising and using the divorce income to help fund the next round of newlyweds.
SwanLuv also claims that it plans on having marriage counseling available for people who have marital issues down the road, but don't want to go through the hassle of coming up with $10K to pay the company back.