Last week, Jeddah’s Hilton Hotel hall was packed with brides and grooms-to-be, young married couples, mothers looking for party ideas, wedding planners, fashion and interior designers.
Wedding Arabia 2012 offered matrimonial inspiration to all. Wedding Arabia has provided brides with the latest trends and updates in the wedding market.
Wedding Invitations: Graphic designer, Reham Ramadhani, says: "What makes my wedding invitations different from others is that mine are 100 percent Saudi. Everything’s done here. They’re printed here, designed here and nothing comes from abroad."
Bridal Fashion: Madam Burcu — Mustafa Seker is a Turkish company specializing in manufacturing, importing and exporting of wedding dresses and evening gowns. Import-Export Manager Mehmet Küçükakin said the latest trend in bridal gowns in Turkey was to have many details. "Whether it is lace, sequins, beads or embroidery, the girls wants it in a big number. Being a glamorous bride is the new trend," laughs Küçükakin.
Photography: The Fashion Studio stall displayed massive frames with wedding pictures by Photography Director Mohammed Khaled and his friend Samir. "A wedding is a life-event that you wish to remember for the rest of your life. We capture those memories in photographs on your big day," said Samir. Khaled said Fashion Studio used cinema lightning for their photographs. "We’re trying to put the video lighting into the photography as well," says Khaled.
Venue Booking: Selecting venues for the big day is a time-consuming task. Every bride wants a ballroom of her choice and makes sure her guests are provided with the finest service. Many hotels offer wedding packages, including the use of a hall and a wide selection of menus to choose from, a complimentary wedding cake, a round of fresh fruit juices, and of course the use of a bridal suite. Malak Al-Hussain, the banquet manager at Sunset Hotel said that the latest trend in decorating a ballroom was to use a lot of fresh flowers.
Dessert: Another trend that adds sparkle to a wedding day is to offer guests an unexpected treat. Hussain Ali Atif, store manager at Marble Slab Creamery says: "We’re not just about ice cream. We have cake, cupcakes and cookies too," as he pulled a small bag from the counter. The transparent drawstring bag contained pretty little cupcakes and cookies.
"People nowadays give little treats and favors to their guests at weddings. I think Wedding Arabia is a good opportunity for us to exhibit our treats because not many people know about the wedding favors we provide."
Cherry Chocolate displayed cute little chocolates in the shape of babies, brides and grooms and everything to do with weddings. "We are a new brand in the industry. This is our third year in the market. We provide chocolates for weddings and newborn babies," said manager Abdul Rahman.
Furniture: The COCO-MAT stall exhibited beds and mattresses, entirely made of natural raw material. They use lavender for pillows, latex, cocoa fiber, linen, cotton, wood and silk. Their motto makes sense: Sleep on Nature. Their four-layered mattress comes highly recommended as a gift for newlyweds.
Honeymoon: There was a small crowd at the stall promoting honeymoon packages to Malaysia. "Our cruises are the highlight of our packages," said Syed Mujeeb, manager contracts and product developments at Majed Travel and Tourism. "Many young people who are planning to get married and newlyweds are visiting this fair, so we just want to introduce our packages to them and give them our options. Because if they find our options attractive, then yes, I believe they will become our customers."