The Wedding Cupcake Craze is Taking Over The UK

The Wedding Cupcake Craze is Taking Over The UK
Mon 08-06-2015

An article recently shared on the Telegraph written by John Bingham, a social affairs editor, shows how British couples are leaning more towards the American cupcake trend for their wedding rather than the traditional British wedding cake.

The traditional British wedding cake could be on the verge of extinction, after being driven out of its natural habitat by an invasion of American-style cupcakes.

A fashion for tiered towers of the extravagantly iced delicacies has overtaken fondness for traditional stodgy British fruitcake, which was already being eclipsed by rich chocolate and sponge-based varieties.

A new survey charting changing tastes in wedding preferences published on Monday found that less than a fifth of couples getting married in the UK now choose a traditional cake for their wedding breakfast, with more than two thirds choosing non-traditional alternatives.

It signals the end of a tradition marked by generations of newlywed couples and their guests alike: pretending to enjoy the idiosyncratically British combination of sober, brown and slightly-too-dry fruitcake mixed in with a hint of something mildly alcoholic.

Traditionally the top tier of a wedding cake is kept after the wedding and “fed” with sherry or brandy until the birth of the couple’s first child, when it is served after the christening.

But the survey by the hotel booking website LateRooms.com found that only 18 per cent of couples now opt for a traditional wedding cake.

Meanwhile one in five choose tiers of cupcakes, just behind chocolate cake while more than a quarter have a sponge-based wedding cake.

Cupcakes, traditionally referred to as fairy cakes in Britain, surged in popularity in recent years, boosted in part by the popularity of US television programmes, with cupcake stalls and specialist bakeries becoming a common sight in busy railways stations and high streets.

The craze appeared to be waning with the rise of new calorific fads including posh doughnuts but their adoption as a 'must-have' wedding offering has given it a new lease of life.

The survey points to a shift away from some of main staples of a traditional wedding across the board from white dresses and printed invitations to church ceremonies.

A poll of 2,000 couples, all either recently married or about to tie the knot, found that more than one in five now send the initial “save the date” invitation to guests on Facebook or other social networking sites and one in eight choosing a text message.

Andrea Tarpey, a spokeswoman for LateRooms.com, said: "That most couples eschew the traditional fruit wedding cake is a sign of the times - nowadays it’s all about chocolate cakes, sponge cakes and even American style cupcake towers."

Source: Telegraph