World Gold Council announced the launch of its wedding jewelry collection Azva, inspired by the 7 vows!
World Gold Council Director Jewelry Vipin Sharma said: "Initially the collection would be available in the 4 metros, which will be expanded to 20 other cities of India in a phased manner."
"Today, 50% of the gold is bought for weddings," he said.
"Azva will be available in select jewelry stores here from November 10" Vipin Sharma said.
"The target age group was 23-30 years" he added.
To questions on market trends, he said there had been a "fairly robust demand for gold in the long run" and the annual demand for the last 3 years was around 700 tonnes.
However, there had been a 8% "dip in value" in the first half of 2012 compared to the period 2011 but, demand will pick up in the wake of the festive season, he said.