World Gold Council Launches Wedding Jewelry Collection Azva

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World Gold Council Launches Wedding Jewelry Collection Azva
Wed 07-11-2012

World Gold Council announced the launch of its wedding jewelry collection Azva, inspired by the 7 vows!

World Gold Council Director Jewelry Vipin Sharma said: "Initially the collection would be available in the 4 metros, which will be expanded to 20 other cities of India in a phased manner."

"Today, 50% of the gold is bought for weddings," he said.

"Azva will be available in select jewelry stores here from November 10" Vipin Sharma said.

"The target age group was 23-30 years" he added.

To questions on market trends, he said there had been a "fairly robust demand for gold in the long run" and the annual demand for the last 3 years was around 700 tonnes.

However, there had been a 8% "dip in value" in the first half of 2012 compared to the period 2011 but, demand will pick up in the wake of the festive season, he said.