YSL Reveals New Logo "Saint Laurent Paris"

YSL Reveals New Logo "Saint Laurent Paris"
Fri 03-08-2012

For designer fashion lovers, Yves Saint Laurent handbags, clothing and accessories are among the most desired luxury items available. The company drew a bit of backlash, however, after it announced that its ready-to-wear line would be retitled Saint Laurent Paris, one of several changes initiated by the iconic label’s new creative director, Hedi Slimane. Today, Rodeo Drive Resale, premier seller of discount designer handbags, clothing and accessories, takes a look at a few changes taking place within one of the world’s most beloved names in upscale fashion. While many brand loyalists were pleased to learn that Yves Saint Laurent would remain the official name of the popular Paris fashion house, Saint Laurent Paris, the new, rebranded name of the label’s ready-to-wear line, will take a bit of getting used to. In addition to the name change, the label’s logo has been given a makeover; its iconic YSL logo replaced with the Saint Laurent Paris name written in small white letters. Despite the opposition, Slimane presses forward in his efforts to rebrand the company. This September, he will unveil the spring/summer Resort 2013 collection, his first for the label, during Paris Fashion Week.