Zac Posen Creates Affordable Wedding Dresses

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Zac Posen Creates Affordable Wedding Dresses
Wed 05-02-2014

Zac Posen, one of the world's high-end designers want to make sure all brides can afford his fancy wedding dresses.

Zac Posen decided to create a bridal line "Truly Zac Posen", which features 7 dresses ranging from $850-$1,350.

"Truly Zac Posen is my love note to a bride on her most beautiful day," says the designer, who is selling the exclusive line at David’s Bridal.

"Many brides feel that if they have a low budget, they can’t afford anything that is fashion-forward, creative or, most importantly, high-quality," says New York bridal stylist Jackie Avrumson.

"So bringing a runway name like Posen to an accessible market allows all brides to feel like they can achieve a dream look."

The new collection "was born with the idea of offering bridal gowns and social-occasion dresses in an extended array of sizes." The dresses are available from sizes 0 to 26.

"I had been waiting on the right opportunity to design bridal for a larger audience," says Posen, who had been approached by big-box retailers to create an affordable line of gowns.

"His new collection speaks to the beauty, grace and glamor that each woman deserves," says Brian Beitler, a David’s Bridal vice president.

"Our consumers have been anxiously awaiting ... his standout designs."