The Wedding Industry Meeting of Italy took place in Florence on 20 March 2019 at Villa Corsini a Mezzomonte, the second edition of the B2B Tuscan event dedicated to the wedding industry. The event was organized by Tommaso Corsini, CEO and Co-founder of Corsini Events Group and supported for the second consecutive year as the Host Destination Partner by Tuscany for Weddings.
In 2018 Tuscany was confirmed as the leading region in the wedding market with a 30.9% share and a turnover of over 160 million euro. At the same time, the interest in other destinations such as Campania, Puglia, Lombardy and Veneto region, is growing more and more.
WIM is divided into 2 strategic and training components; the first part is dedicated to B2B scheduled appointments between wedding planners and professionals in the sector: the wedding planners have the opportunity to get to know and deal with highly specialized operators such as flower designers, caterers, photographers, videomakers, communication experts, service, location, hotel, venue etc, while the second part of the day is characterized by several conferences in which experts from the wedding sector share with the audience their analysis and the trends of the wedding industry.
The Tuscan event involved over 200 operators in the wedding sector and included over 1500 B2B scheduled appointments between national wedding planners and Tuscan suppliers. In just one year, the event grew very fast and also some international wedding planner expressed interest to attend WIM 2020.
The 3rd edition of the Tuscan event will be open to international attendees and will be held on 18 March 2020.