Pronovias, world leader in the bridal sector, presented its new Atelier Pronovias and Pronovias 2018 collections, in which creative director Hervé Moreau bets on sophistication and innovation.
The Atelier Pronovias 2018 Collection was born under the WISH concept and is inspired by the magic of wishing wells. The brides are shimmering and sensual thanks to rhinestones, lace and embroideries. The fluid movement of water is the essential element that comes to life in the different volumes and silhouettes.
The innovations include:
Minimalist Lines and Full Volumes: The new designs adapt to the taste of every bride. On the one hand, volume is revamped with original designs and lighter patterns. While, on the other hand, the designs of the ball gown, mermaid and flared silhouettes are modified to focus on body shape, achieving more movement and lightness in the skirts.
Combination of Materials: Wonderful fabrics are combined with thread and lace embroideries to enhance the bride’s femininity; silk chiffon, organza and mikado are used to create full gowns, while crepe and soft satincling to the body.
Bright Finishing Touches:The new designs include fringes on the sleeves and necklines, and white rhinestones, to bring a lot of shimmering details into this collection.
At the same time, the Pronovias 2018 Collection proposes daring necklines and accessories that one can take off or put on to create different bridal combinations:
Deep Necklines and Bare Backs: Brides can choose from a wide variety of necklines created to flatter their figure. They will also find openings on the sides that streamline the feminine curves, as well as bodices combiningillusion crystal tulle and French lace.
Delicate Details: The lightness of the designs is emphasised with applications of lace and chiffon godets, while the dresses buttoned from top to bottom provide fluidity and elegance. The off-the-shoulder styles and overskirts allow us to create multiple combinations to change the dress depending on the moment.
The new bridal collections present a broad variety of designs, so brides can find the dress that best shows their personality and style.