"After being a bridesmaid 13 times, then a bride, and hopefully a mother-of-the-bride someday, I knew first-hand that we want to look and feel our best on our special day," Sara Blakely, founder and inventor of Spanx told Martha Stewart Weddings in an exclusive interview. "Finding the perfect lingerie that does more to make you look beautiful and feel supported and confident was almost impossible."
Spanx, is a leading American undergarment manufacturer that aims "to help women feel great about themselves and their potential."
The lingerie that you choose on your wedding day is just as important as your wedding dress. After all, your undergarments will ensure that your beautiful gown looks just as good on you as it did on the runway model.
Finding the right undergarment pieces for your specific silhouette can be hard, but Sara Blakey, just made it a little easier for you. "When I invented Spanx 16 years ago, the most important thing to me was creating a product that would make millions of women feel good in their clothes. And it does!" she says. "Women, especially brides and bridesmaids, have been asking for a product that they could wear on their special day that was pretty and powerful."
Blakely and her team answered your calls with a new collection of undergarments, launched on 25 March 2017, that are as beautiful as they are functional. Made of lightweight, no-show shaping lace, these pieces will make you look and feel fabulous.