Pronovias, a Spanish global leading bridal company, has reached an agreement to acquire Ladybird, a leading bridalwear company based in The Netherlands.
Ladybird designs and manufactures bridal and evening gowns that are distributed through a network of around 500 independent retailers across Europe, more specifically in the Benelux, DACH, UK, Scandinavia and Eastern European regions. The Company operates a diversified portfolio of products (ranging from Ladybird Couture to Plus Size), widely praised for its good understanding of its target customers, fitting expertise, and flawless quality and service.
The acquisition will strengthen Pronovias’ European leadership and scale in the bridal and occasion wear market and enable a wider customer base to benefit from its focus on the client experience, specialist service, and contemporary designs.
Olaf van den Brink, Owner of Ladybird, commented: "I am excited to start working closely together with Amandine Ohayon and the talented teams of the Pronovias Group. Their efficient network and international expertise will allow us to offer Ladybird’s beautiful wedding dresses and service to new customers around the world."
Amandine Ohayon, CEO of the Pronovias Group, commented: "We are very excited to welcome Ladybird to the Pronovias family. I greatly admire Olaf and Ingrid’s vision and talent and how they grew the Company so successfully to become a highly regarded and leading brand in Northern Europe. The strategic combination of Pronovias and Ladybird is not only very complimentary from a geographical and product point of view but as both companies share the same values and focus on customer service, it will allow a smooth integration." The transaction is expected to close in Q3 2019.