Flora and Story: An Immersive Floral Masterclass Journey
Discover the art, the stories, and the soul of flowers on a 3-day bucket-list experience
Flora and Story is a first-of-its-kind immersive journey into the heart of the Netherlands, the world’s floral capital, created for anyone who loves beauty, travel, and unforgettable experiences. No previous experience is needed, only curiosity. Over 3 extraordinary days, you will wander through endless tulip fields, dine surrounded by blooms, and step behind the scenes of remarkable greenhouses and the places where flowers are born, discovering a world few people ever get to see.Curated by global wedding experts Nadia Duran and Samar Shawareb of Arabia Weddings, Flora & Story opens doors that are rarely open. Designed for aspiring wedding planners, event stylists, and anyone who wishes to deepen their connection with flowers.
Whether you work in a creative industry or simply have a love for beauty, travel, and flowers, Flora & Story it’s a once-in-a-lifetime experience.
This is a few days where you step out of·routine and into a world made of detail, craft and quiet inspiration, where conversations last longer, meals are shared among blooms, and every place you visit has a story behind it.
From the moment you arrive, every detail is taken care of, allowing you to focus only on learning, creating, connecting, and being inspired.
This is what you will experience at Flora and Story:
- Being welcomed and taken care of from the moment you arrive: Airport pick-ups from Amsterdam Airport to your chosen accommodationA thoughtful welcome: A beautifully designed welcome pack and a special Flora and Story keepsake
- Moving through the Netherlands together: Private group transfers between all scheduled locations in Amsterdam and the Dutch countrysideA front-row seat to King’s Day: Experience the Netherlands’ most beloved celebration from a private canal boat, floating through Amsterdam’s canals amid colour, music, and festivity.
- Creating with your hands: Hands-on floral masterclasses guided by Nadia Duran and Samar Shawareb, and other international expertsWorking with beauty: All workshop materials and fresh seasonal florals Sharing long, unforgettable moments: Curated meals throughout the program, featuring a floral-inspired gastronomy experience by renowned Chef Michael Cervino
- Walking through legendary tulip fields: Guided visits to iconic tulip fields and world-renowned greenhousesExperience moments usually reserved for insiders: Exclusive styled experiences and behind-the-scenes access to Dutch floral culture
- Have your story beautifully captured: Dedicated photo and video gallery for each participant, with professional content to share and keepConnect with a small circle of like-minded people: Intimate networking opportunities with like-minded creatives
- A grand finale celebration: Celebrate on one of Amsterdam’s iconic rooftops, . closing the journey with breathtaking views over the city
Target Audience: Event creatives, aspiring wedding planners, and newcomers to the industry who want to build floral confidence, deepen their understanding of blooms, and create meaningful international connections. Also for anyone who’s dreamed of exploring tulip fields, visiting iconic greenhouses, and living a true bucket list floral experience, no floristry skills needed.
Program - Flora and Story:
Day 1: Monday, 27 April 2026. King’s Day Floral Canal Celebration
Step into one of the Netherlands’ most extraordinary traditions in the most unforgettable way possible.
You will board a beautifully styled private boat, transformed into a floating floral dream in the signature Flora & Story aesthetic. As Amsterdam explodes into a sea of orange, music, and joy, you will glide through the historic canals and experience King’s Day as the Dutch do: from the very heart of the celebration. This is a front-row seat to one of the world’s most joyful national celebrations, reimagined through flowers, beauty, and connection.
As the city celebrates all around us, this moment marks the official opening of your Flora & Story journey.
| 13:00 | King’s Day Floral Experience Includes |
A floral-styled private boat cruising through Amsterdam’s iconic canals on King’s DayWelcome cocktails inspired by Dutch traditionsCurated music to set the atmosphere and celebrate the moment Official opening by Nadia Duran & Samar Shawareb, sharing the story and vision behind Flora & Story Gifting of bespoke floral welcome bagsContent Creators on board to capture portraits, group photos, and candid moments against the extraordinary King’s Day backdrop This is where strangers become a community, where the journey begins, and where your Flora & Story experience truly comes to life. |
| 18:00 | Evening Add-On (Optional) | Free time to explore Amsterdam’s King’s Day street celebrations, with curated suggestions provided. |
Day 2: Tuesday, 28 April 2026. Inside the World of Flowers
Spend the day immersed in the heart of the Dutch floral world inside the extraordinary VOORN Spray Roses greenhouse, where some of the world’s most beautiful spray roses are born.From morning coffee among endless blooms to hands-on masterclasses with leading floral experts, you will discover how flowers are grown, chosen, and transformed.The day ends with an unforgettable floral gastronomy experience by renowned chef Michael Cervino, where flowers, creativity, and cuisine come together in a truly sensorial celebration.
| 8:00 - 9:00 | Transfer to Greenhouse | Arrival, coffee and morning tea |
| 9:30 - 10:30 | Session 1: Flower Families 101 | An introduction to the world’s most iconic flower varieties Session led by Nadia Duran. |
| 10:30 - 11:30 | Session 2: Seasonal Awareness & Global Sourcing | From seasons to supply chains: a practical look at what blooms when, where, and how to source globally.Session led by Pascal Matla, Leading Flower Export Expert. |
| 11:30 - 12:30 | Session 3: Colour Theory & Floral Harmony |
Understanding palettes, contrasts, moods, and how colour choices shape emotion and design.Session by Tomas De Bruyne, International Floral Master. |
| 12:30 - 13:30 | Lunch in the Greenhouse | Floral-inspired cuisine served in a beautiful setting. |
| 13:30 - 15:30 | Session 4: From Bucket to Beauty |
Hands-on floral fundamentals: how to prep flowers, open roses, manage stems, hydrate, and handle blooms correctly. Session by Katya Hutter, International Floral Master. |
| 18:00 - 20:00 | Floral Gastronomy Experience by Chef Michael Cervino | An unforgettable dining experience with renowned chef Michael Cervino where art, fragrance, and flavor intertwine. |
Day 3: Wednesday, 29 April 2026. The Ultimate Flower Dream
This is the day most people only ever dream of.You will step into the heart of the Netherlands’ most iconic landscapes and floral worlds through doors that are rarely open to the public. Guided by insiders, you will journey through legendary tulip fields, visit, and go behind the scenes of world-renowned greenhouses where some of the world’s most beautiful flowers are born.You will cycle through endless rivers of tulips, surrounded by colour in every direction, and in the middle of this living painting, you will sit down to a floral- inspired lunch in one of the most iconic landscapes in the Netherlands.This is one of those rare days that stays with you forever. This is the Netherlands at its most magical, and you are living it.
| 07:00 - 09:30 | Tulip Trail by Bike | A gentle guided cycling tour through blooming tulip fields, with floral trivia stops along the way. |
| 09:30 - 12:00 | Brunch in the Fields | A true bucket-list moment: brunch in the heart of the tulip fields surrounded by endless colour. |
| 12:00 - 16:00 | Grower Immersion, Choose Two Tracks | In small groups, participants will visit two greenhouses of their choice, from orchids and hydrangeas to peonies, lilies and roses. Your choice! |
| 17:00 - 18:00 | Final Recap Gathering | Presentations from each team sharing what they learned at the greenhouses, followed by a quiz or panel discussion and prizes for the most insightful team. |
| 18:00 - 22:00 | Flora & Story Rooftop Farewell | An iconic Amsterdam rooftop sets the stage for our floral-inspired closing cocktail celebration. |
Ticket Options:
- €2,900 - Early Bloom Access – Offered at a special rate for the first 10 participants. This tier honors those who help the story begin.
- €3,250 - General Access – Standard entry for the full experience, equally rich in connection, artistry, and inspiration.
Inclusions:
- Airport pick-ups from Amsterdam Airport and private group transfers between all scheduled locations in Amsterdam and the Dutch countryside
- Hands-on floral masterclasses guided by Nadia Duran and renowned experts (see program above)
- All workshop materials and fresh seasonal florals
- Curated meals featuring a floral-inspired gastronomy experience by renowned Chef Michael Cervino
- Guided visits to iconic tulip fields, flower farms, and world-renowned greenhouses
- A canal boat journey on King’s Day, celebrating the Netherlands’ most iconic tradition in unforgettable style
- Exclusive styled experiences and behind-the-scenes access to Dutch floral culture
- A dedicated photo and video gallery for each participant, with professional content to share and keep
- Intimate networking opportunities with like-minded creatives
- A grand finale on one of Amsterdam’s iconic rooftops, closing the journey with a breathtaking view of the city
- A beautifully designed welcome pack and a special Flora and Story keepsake
Your experience with Flora & Story begins in Amsterdam. Flights and accommodation are not included in the program and are arranged individually by participants.
For more details visit the website of Flora and Story.
