TOURISE Summit 2025

TOURISE is a  bold new global platform designed to shape the future of tourism like never before. Uniting public and private sectors, TOURISE is where visionary leaders collaborate, innovate, and drive sustainable change for the industry. Read more: TOURISE: Saudi Arabia's Global Tourism Initiative

The inaugural TOURISE Summit will take place in Riyadh over 3 days from November 11 to 13, 2025. This convening will bring together sector leaders from across the world, from policymakers and business leaders to future shapers, as it seeks to rewrite the rules of global tourism. Above all, TOURISE will be the much-needed, unifying force that gathers the global tourism ecosystem to plot a roadmap that changes the way the industry thinks and operates, readying it for the next 50 years.

TOURISE will delve deeper into sector-defining topics that are shaping the global tourism conversation. Under the overarching theme of "Tourism Rising" the Year 1 theme will serve as a call to action for pioneers and disruptors—leaders from across industries. Core themes are: 

• The Future of AI powered Tourism: Innovate or Fade
• The Great Tourism Reset: Disruptive Business Models, Bold Investments
• Rebooting Travel Experience: Upgrade in Progress
• Tourism That Works: for People, Planet, and Progress

A dedicated Innovation Zone will showcase breakthrough technologies and solutions from SMEs and mid to large corporations spanning AI, mobility, sustainability, and more from innovators across both public and private sectors.