The 'Fragrance Oscars', as it is popularly known, has no doubt now established itself as one of the most important events in the Dubai events calendar. Growing ever more glamorous, this was the third successive FiFi Arabia Awards held in Dubai since its debut in 2010. The evening saw the crème de la crème of this fantastic city stepping out in glittering attire, gracing the elegant soirée.
Arabian Oud stood out as the favorite, bagging 5 of the 14 highly covetable awards. With more than 200,000 online votes recorded this year, it was Paris Gallery who once again took home the 'Retailer of the Year' Award. In a region where consumers enjoy the best of both worlds, it was Arabian Oud that dominated the Arabian category, with L'Oreal and Procter & Gamble, the international.
"Today was a triumph for us, being just the third year in succession. The feedback was fabulous. The turnout was impressive. I would like to extend my sincere gratitude to everyone involved in making this event a highly successful and memorable one. I salute the industry players and consumers of this region whose participation was an important part of this awards ceremony. It was truly a remarkable awards night, a foreshadower of the good things to come," said Mr. Shahzad Haider, Chairman of Fragrance Foundation Arabia.
The 'Fragrance of the Year' Award winners:
Arabian Prestige Male - Al Khatat by Mohammad Hilal Group
Arabian Prestige Female - Hayati by Arabian Oud
Arabian Popular Appeal Male - Shahrayar by Arabian Oud
Arabian Popular Appeal Female - Habiba by Swiss Arabian Perfumes
International Prestige Male - Victor&Rolf Spicebomb by L'Oreal
International Prestige Female - Elie Saab Le Parfum by Elie Saab
International Popular Appeal Male - Eau de Lacoste L. 12. 12 Rouge by Proctor & Gamble Prestige
International Popular Appeal Female - Lancôme, Tresor Midnight Rose by L'Oreal
The 'My Favourite Perfume of the Year' Award winners:
Arabian Female, Lamsa by Arabian Oud
International Female, Gucci Premiere by Proctor & Gamble Prestige
Arabian Male, Sehr Al Kalemat by Arabian Oud
International Male, Montblanc LegendLimited Edition by Inter Parfums