London Bridal Week is fast approaching and it marks the start of the bridal buying season. Bridal Buyer, the UK's top b2b bridal magazine, rounded up 11 reasons why this incredible bridal trade show should be in the diary of every bridal retailer and buyer.
If you own a boutique or you are a distributor of wedding dresses in the Middle East or North Africa, then here are 11 compelling reasons to visit the London Bridal Week that will be held from 25 to 27 March 2018:
The Bridal Retail Success Academy is back and sees industry experts sharing their professional knowledge and advice in a series of engaging seminars. Wendy Rivera and Warren Knight are confirmed to speak, discussing how to transform your business using expert marketing strategies and digital transformation.
Wendy Rivera will be describing the psychology of attracting today's brides and outlining the marketing strategies needed (and NOT needed) to draw customers in who are moving away from the independent bridal retailer.
In this thought provoking seminar with Digital Transformation Strategist; Warren Knight, you will learn how to drive targeted traffic to your website from social networks as well as generate new leads through social selling.
More Exhibitors than Ever Before
This year White Gallery and London Bridal Week are co-located, making this the UK’s first bridal trade super-show. There have never been so many exhibitors in one place in London before, meaning if you’re in the mood to browse, there’s plenty to see and discover.
Educational Advice Clinics
As part of the Bridal Retail Success Academy, a series of business advice clinics will be taking place. You can book in one on one time with a variety of industry experts to ask them for guidance, advice and tips.
Maria Musgrove, of Pantiles Bride, will be sharing her unrivalled sales knowledge, whilst bridal retail guru Abigail Neill will advise on customer service and how to deal with a negative review. Digital and weddings expert Caroline Bradley of Sorella + Co will be sharing her tips on improving your online business and keeping your social media channels up to date.
There will be more interactive content than ever before at London Bridal Week across all our social media channels, making it impossible to miss anything. From live streams of seminars, fashion shows and on-the-spot interviews, to our ‘In Conversation With’ series, which sees Bridal Buyer’s Content Editor Zoe Burke discuss a number of industry issues with a series of experts.
It’s important to network and there are plenty of areas to catch up with clients, associates and friends at the show. There is also a party planned for the close of the event on the Sunday night, and the opportunity to mingle with the industry’s best at the RBA Awards on Monday night.
Stunning Fashion Shows
It wouldn’t be the same without the amazing fashion shows that take place during London Bridal Week – grab a glass of something bubbly and get there early to be part of the FROW. You’ll get to see all the latest designs from an inspiring range of bridalwear brands and designers ahead of anyone else.
There are also a selection of private shows taking place where designers will be exclusively exhibiting their full collections. See beautiful creations from Alan Hannah, Savin London, Sassi Holford and Morilee at one of these private fashion shows.
Range of Price Points
The co-location of White Gallery and London Bridal Week means that whatever your budget, there will be something to suit you (and your brides!) at the show. Visit White Gallery for the high end, luxury designer collections and check out London Bridal Week for more mainstream bridal brands.
Start of the Buying Calendar
London Bridal Week kicks off the bridal buying season and is your first chance to see all the new collections and snap up the latest designs for your boutique. You can’t afford to miss the first presentation of the 2018 and 2019 collections!
Bridal Buyer Lounge
You can charge your phone, chat to the team and stock up on sweet treats – as well as grabbing the latest issue of Bridal Buyer magazine! We’ll also be streaming our ‘In Conversation With’ series from the Bridal Buyer Lounge – drop by to view one in person.
Stylish Champagne and Cocktail Bars
London Bridal Week has some seriously stylish areas to rest and catch up with colleagues, clients and friends. The Champagne Bar and Cocktail Bar are Instagram-worthy havens – serving complimentary cocktails from 12-2pm and free bubbles from 4-6pm.