ATM 2025 Sets a New Benchmark With Over 55,000 Visitors
Arabian Travel Market (ATM), the leading global event for the travel and tourism sector, has welcomed more than 55,000 industry professionals from 166 countries, representing a 16% increase on last year’s edition. The event has showcased over 2,800 exhibiting companies, with 19% from the Middle East and 81% from the rest of the world.
Organised by RX Global, ATM 2025 was based on the theme of "Global Travel: Developing Tomorrow's Tourism Through Enhanced Connectivity," exploring how the future of tourism will be shaped by connectivity across borders, industries and communities. The theme was a central element throughout the event, which ran from 28 April to 1 May 2025 at the Dubai World Trade Centre (DWTC).
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, visited the exhibition and received an overview of this year’s key themes and innovations.
Throughout the course of the four-day event, several prominent dignitaries and VIPs attended ATM 2025, including His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, who officially inaugurated the event, while His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, explored the show floor and was presented with highlights of the 2025 edition.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: "My colleagues at RX Global and I are proud to have welcomed a vibrant and engaged community of travel professionals to ATM 2025. This year's theme has resonated strongly throughout the show floor, emphasising how collaboration across borders and sectors creates new opportunities for inclusive and resilient tourism growth. The outstanding turnout and record-breaking number of exhibitors are clear indicators of ATM's crucial role in shaping the future of global tourism and connectivity."
Growth has been observed across all show verticals, with regional year-on-year increases in the following areas: the Middle East (19%), Asia (20%), Europe (17%), and Africa (21%). Notably, Asia is the fastest-growing region at ATM 2025, with exhibitor participation rising an impressive 20% year-on-year. This growth has been fueled by enhanced regional connectivity and strengthened relationships with international markets.
Outside of the UAE and wider GCC markets, the top 10 registered international markets for ATM 2025 are as follows: India (6%), Türkiye (3.2%), United Kingdom (3%), Egypt (3%), United States (2%), China (1.5%), Sri Lanka (1%), Spain (1%), Maldives (1%) and Pakistan (1%).
Arabia Weddings conducted an extensive series of meetings at ATM with key venues from the Middle East and Europe, alongside tourism boards, to explore collaboration opportunities and enhance these destinations' appeal for weddings.
ATM Travel Tech has grown by over 26% this year, reflecting the sector's increasing integration with technology. A newly launched Start-Up and Innovation Zone showcased 21 groundbreaking companies redefining travel and an immersive VR experience for visitors to explore transformative solutions in the industry.
The hotel segment at ATM 2025 has experienced a 12% year-on-year growth, with all major international hotel chains represented, while the ATM Conference featured over 70 sessions and showcased insights from more than 200 esteemed speakers on the Global Stage, Future Stage, and the new Business Events Stage, which is part of IBTM@ATM.
The IBTM@ATM event was officially launched, a dedicated zone for business event professionals. It featured insights from prominent organisations such as the International Congress and Convention Association (ICCA), the Global Business Travel Association (GBTA), and the World Energy Council, along with contributions from tourism and event industry leaders from around the globe.
TAT promoted Thailand as a Muslim-friendly destination at ATM
The Tourism Authority of Thailand (TAT) highlighted Thailand’s position as a premier Muslim-friendly destination at Arabian Travel Market (ATM) 2025, aligning with the Amazing Thailand Grand Tourism and Sports Year 2025 initiative. At the event, TAT announced new partnerships with key GCC-based airlines, including Emirates and Etihad Airways, to enhance connectivity and offer co-branded campaigns that showcase Thailand’s wellness and luxury experiences. These initiatives aim to help TAT reach its 2025 target of over 1 million visitors from the Middle East and Africa (MEA).
Ms Thapanee Kiatphaibool, TAT Governor, said: "Thailand is proud to offer an inclusive, seamless travel experience for Muslim travelers. We now have an extensive network of Halal-certified restaurants, prayer facilities at major airports and shopping centres, and luxury accommodations with private and gender-segregated amenities. We believe these features make Thailand a compelling choice for the Muslim travel market." Read: What is Halal Travel?
Tailored travel packages have been developed for families, honeymooners, and wellness seekers from the GCC region. These curated experiences focus on privacy, cultural exploration, shopping, and relaxation – designed in line with the values and expectations of Muslim travelers. A Thailand honeymoon is a perfect choice for couples who want to spend a romantic and relaxing time together but also want some fun and adventure, here you will find all the details you need for the perfect Thailand honeymoon. Visit Thailand Honeymoon section.
Thailand welcomed over 956,000 visitors from the MEA region in 2024, a 25.6% increase from the previous year. The country remains a top destination among high-spending travellers from the Middle East who seek longer stays and personalised itineraries.
As part of its broader campaign, TAT is showcasing the Amazing Thailand Grand Tourism and Sports Year 2025 at ATM. The nationwide celebration features year-round festivals, global sporting events, and exclusive travel privileges. Key focus areas include sports tourism, wellness, culture, gastronomy, and luxury—each offering immersive and personalised experiences that reflect Thailand’s commitment to sustainable, creative, and innovative tourism.
The campaign also highlights Thailand’s "5 Must-Do Experiences": Must Taste, Must Try, Must Buy, Must Seek, and Must See—inviting travellers to delve deeper into the country’s cultural richness beyond the typical tourist routes. Ms Kiatphaibool added: "The Middle East is familiar with our iconic offerings, but we’re excited to present new perspectives, including our Thai Craft Destinations concept and Hidden Gem Cities. These showcase authentic local craftsmanship, culture, and cuisine – helping travellers discover the true essence of Thailand."
