Ennismore to Expand Middle East Footprint with Landmark 2026 Openings
Ennismore is the world’s fastest-growing lifestyle hospitality company, renowned for creating brands that sit at the intersection of culture, community, and entertainment. A high-growth venture with Accor, which holds a majority stake, Ennismore operates a global collective of entrepreneurial and founder-built brands, including Rixos, SLS, Mondrian, and SO/.
By focusing on "lifestyle" hospitality, Ennismore properties are designed to be more than just hotels; they are vibrant social hubs that prioritize unique food and beverage experiences and distinct design narratives.
Having recently surpassed the 200-hotel milestone globally, the group has revealed an ambitious 2026 pipeline featuring major openings across the Arab Gulf countries.
Rixos Obhur Park, Jeddah (Saudi Arabia)
Set to become Saudi Arabia’s largest all-inclusive resort, Rixos Obhur Park in Jeddah represents a bold step in Saudi Arabia’s luxury leisure evolution. Located on the picturesque Red Sea coast, this sprawling property will feature a mix of high-end rooms, suites, and private villas designed for ultimate seclusion.
True to the Rixos "All-Inclusive, All-Exclusive" philosophy, the resort will offer a massive water park, specialized kids' clubs, and a diverse array of signature dining outlets.
Rixos Obhur Park in Jeddah is positioned to be a premier family and entertainment destination, blending traditional Saudi hospitality with the high-energy luxury that defines the Rixos brand.
Rixos Muscat, Muscat (Oman)
Marking the first-ever Rixos-branded property in the Sultanate of Oman, Rixos Muscat will introduce a new level of curated luxury to the capital’s coastline. The hotel is designed to harmonize with Oman’s rugged natural beauty while offering the brand’s hallmark entertainment and wellness programs.
Guests can expect a sophisticated beachfront experience featuring world-class spa facilities and a culinary journey that reflects both local Omani flavors and international trends.
Its entry into the market signifies Ennismore’s commitment to expanding the "lifestyle all-inclusive" concept into the most scenic corners of the Middle East.
SLS Red Sea, The Red Sea (Saudi Arabia)
The SLS Red Sea will bring its signature brand of playfulness and avant-garde luxury to Saudi Arabia’s ambitious Red Sea destination. Known for its theatrical design and high-touch service, this property will cater to the modern global traveler looking for a "scene" alongside their sanctuary.
The resort will feature 150 hotel rooms and a collection of private residences, all centered around a vibrant pool deck and the brand’s award-winning nightlife and dining concepts.
This opening marks a strategic move for Ennismore, placing one of its most spirited brands in a location dedicated to regenerative tourism and ultra-luxury.
Rixos Murjana, Red Sea (Saudi Arabia)
Also part of the prestigious Red Sea giga-project, Rixos Murjana is designed to redefine the all-inclusive experience within a sustainable, ultra-luxury framework.
The resort will focus heavily on an "All-Exclusive" service model, offering guests an immersive journey into one of the world’s most pristine marine environments.
The architecture is expected to blend seamlessly with the coastal dunes, featuring spacious suites and villas that prioritize privacy and panoramic sea views.
With a strong emphasis on wellness and world-class entertainment, Rixos Murjana will serve as a cornerstone for the Red Sea as it becomes a global magnet for luxury travelers.
SO/ Ras Al Khaimah (UAE)
Bringing its rebellious sense of fashion and high-concept design to the Northern Emirates, SO/ Ras Al Khaimah is set to be a vibrant addition to the UAE’s luxury scene.
As Ennismore’s avant-garde brand, SO/ hotels are famous for their collaborations with world-renowned fashion designers, offering a "runway" feel from the lobby to the guest rooms.
The resort will feature bold, artistic interiors, a lively pool club, and signature dining experiences that cater to a stylish, social crowd.
Situated in a destination known for its natural beauty and outdoor adventure, the hotel provides a chic, energetic alternative for travelers seeking a lifestyle-led escape.
Mama Shelter Al Khobar (Saudi Arabia)
Bringing a touch of "Parisian cool" to the Eastern Province, Mama Shelter Al Khobar will offer a refreshing, design-led alternative to the traditional business hotels in the region. Mama Shelter is famous for its eccentric, colorful interiors and its focus on being a "home away from home" for locals and travelers alike.
The Al Khobar property will feature the brand's signature rooftop bar, communal workspaces, and a lively restaurant scene designed to be the heartbeat of the neighborhood.
It represents Ennismore’s strategy to diversify the Gulf’s hospitality landscape with accessible, personality-driven lifestyle hotels.
